ISB-Certificate Programme in Business Analytics

Announcing the popular ISB - Certificate Programme in Business Analytics, Batch 8, https://goo.gl/c5FtTo
Programme Starts Dec 16.


This One Year Part-time Programme for working professionals is a combination of Online and Classroom Modules with a total of 30 Classroom Days during the 1 Year.

ISB-Certificate Programme in Business Analytics (Batch 8)

Business Analytics, indispensable in today’s age of Big Data, is an optimal mix of Data Collection, Data Visualization, Data Management, Statistics, Machine Learning, Operations Research, Critical Thinking and, last but not the least, the Domain Knowledge. Being an interdisciplinary field, it creates insights and values in ways hitherto unheard of, to – Industry, Government and others - thereby providing a competitive advantage.

Using detailed survey data on the business practices and information technology investments of a large number of publicly traded firms is a big advantage. MIT and University of Pennsylvania scientists, Erik Brynjolfsson, Lorin M Hitt and Heekyung Hellen Kim find that firms greatly benefit from adopting Data Driven decision-making based on Business Analytics. The output, productivity, asset utilization, return on equity and market value for these firms are far superior to those firms that do not use Business Analytics. Business Analytics and Data Scientists are here to stayand the demand can only increase.

Programme Overview

The ISB-Certificate Programme in Business Analytics (CBA) is designed on a schedule that minimises disruption of work and personal pursuits. The programme is a combination of classroom and technology aided learning platforms. CBA is a rigorous and challenging programme. Participants will typically be on campus for a six-day schedule of classroom learning every alternate month, for a span of 15 months, which would ideally be planned to include a weekend.

In the month of no classroom connect; the classes will be conducted over a technology aided learning platform. The contact hours in this platform would be 24-hours a month and every alternate month. (Details shared in the programme calendar).

Benefits of business analytics

• Improving the decision-making process (quality and relevance)
• Speeding up of decision-making process
• Better alignment with strategy
• Realising cost efficiency
• Responding to user needs for availability of data on timely basis
• Improving competitiveness
• Producing a single, unified view of enterprise information
• Synchronising financial and operational strategy
• Increase revenues
• Sharing information with a wider audience

Faculty Director

Bhimasankaram Pochiraju, Clinical Professor of Statistics and Executive Director-Applied Statistics and Computing Lab, Faculty Director-Certificate Programme in Business Analytics.

Faculty Board

Sridhar Seshadri, Senior Associate Dean and Professor of Operations Management, ISB

Bhimasankaram Pochiraju, Faculty Director for Certificate Programme in Business Analytics, Executive Director, ASC Lab, ISB

U Dinesh Kumar, Professor, Quantitative Methods and Information Systems IIM B

Dr. Shailesh Kumar, Member of Technical Staff at Google

Student testimonials

“A ‘Complete Diet’ that provides all the nutrition required for a healthy Data Scientist, prescribed by the most eminent instructors and practitioners in the field of analytics.”
Arun Prakash A
Statistical Analyst/ Data Scientist, Visual IQ.

“A beautifully crafted programme that balances regular and online course work to fit in with our work schedules and enhanced by opportunities to engage with leading faculty and outstanding peers.”
Garima Jena 
Vice-President, G3 Group

“The CBA is a career enriching programme that provides an ideal mix of key concepts and theory and hands on application through real case studies and datasets from industry.”
Sneha Komma
Data Specialist, Google India (Global Logic Inc.)

“CBA programme has affected my approach towards looking at a problem and solving it more effectively. It has changed my perception that ‘not all problems have a solution’. I’ve enjoyed being part of this programme.”
Haneesh Reddy
Analyst Programmer - Accenture Services Private Limited